Naturágua, a mineral water manufacturer from Grupo Telles, has just exclusively launched the 700ml Athletic packaging. The brand’s first niche launch in 2024, the Ceará-based company had shaken up the competitive mineral water segment throughout the country in the first half of the year by launching Naturágua Premium, an imported aluminum packaging, 100% recyclable and reusable, with a focus on the luxury and lifestyle markets. Both with a pH above 7.0.

Naturágua Athletic features a modern and anatomical design, bringing greater practicality to consumers. With a larger size – from 500ml to 700ml –, the new packaging can be taken to the gym, office or anywhere else, ensuring high-quality mineral water for all occasions. In other words, it is much more practical and comfortable, and can be carried in a bag or backpack as well as in the car or on a bike.

“Athletic was conceived and developed based on the concept of a group of consumers who like to live their lives on the move. It is a modern, stylish and ideal package, therefore, for those who are active in their daily lives as well as for those who love to play sports and value both functionality and style when it comes to hydrating themselves”, highlights Geissa Rocha, Marketing Manager of Grupo Telles.