know
Our history
INNOV ATION, ENTREPRENEURSHIP AND SOCIO‑ENVIRONMENTAL COMMITMENT
Innovation, entrepreneurship and socio‑environmental responsibility are the hallmarks of the Telles Group. For more than 170 years and five generations, our family has sustained Brazil’s oldest continuously operating company.
Origins and Early Growth
In 1843, Portuguese immigrant Dario Telles de Menezes arrived in Maranguape with a ceramic still. By 1846, he was producing sugar‑cane spirit on his estate—laying the foundation for the Group’s future.
Modernization and Innovation
In 1895, the second generation modernized the distillation process and passed leadership from father to eldest son. From 1924, Paulo Campos Telles introduced landmark innovations—bottling in liter formats, dosing droppers, aging in balsam barrels—and in 1968 orchestrated Brazil’s first export of sugar‑cane spirit to Germany.
Expansion and Diversification
Under fourth‑generation leader Everardo Telles, beginning in the 1970s, the Group embarked on its greatest period of expansion. Headquarters moved to Fortaleza’s Messejana district, and operations diversified into seven sectors: mineral water, ethanol, livestock, agriculture, cardboard packaging, entertainment and more. Cutting‑edge technology and uncompromising quality drive our success across all businesses.
A New Era of R&D
In August 2012, Everardo Telles handed over the premium‑beverages arm to a global leader, ushering in a new chapter. Since then, we’ve launched R&D initiatives in agricultural pesticides and probiotics—continuing our tradition of innovation.
Learn More
Watch the video below to explore the Telles Group’s journey, proprietary technologies, socio‑environmental projects and integrated management approach. Discover how Agropaulo Agroindustrial, Ceará Mirim, Ypetro, Naturágua, Yplastic, Santelisa Embalagens and iPark Complexo Turístico set the standard for family‑led business excellence in Brazil.
INNOV ATION, ENTREPRENEURSHIP AND SOCIO‑ENVIRONMENTAL COMMITMENT
Innovation, entrepreneurship and socio‑environmental responsibility are the hallmarks of the Telles Group. For more than 170 years and five generations, our family has sustained Brazil’s oldest continuously operating company.
Origins and Early Growth
In 1843, Portuguese immigrant Dario Telles de Menezes arrived in Maranguape with a ceramic still. By 1846, he was producing sugar‑cane spirit on his estate—laying the foundation for the Group’s future.
Modernization and Innovation
In 1895, the second generation modernized the distillation process and passed leadership from father to eldest son. From 1924, Paulo Campos Telles introduced landmark innovations—bottling in liter formats, dosing droppers, aging in balsam barrels—and in 1968 orchestrated Brazil’s first export of sugar‑cane spirit to Germany.
Expansion and Diversification
Under fourth‑generation leader Everardo Telles, beginning in the 1970s, the Group embarked on its greatest period of expansion. Headquarters moved to Fortaleza’s Messejana district, and operations diversified into seven sectors: mineral water, ethanol, livestock, agriculture, cardboard packaging, entertainment and more. Cutting‑edge technology and uncompromising quality drive our success across all businesses.
A New Era of R&D
In August 2012, Everardo Telles handed over the premium‑beverages arm to a global leader, ushering in a new chapter. Since then, we’ve launched R&D initiatives in agricultural pesticides and probiotics—continuing our tradition of innovation.
Learn More
Watch the video below to explore the Telles Group’s journey, proprietary technologies, socio‑environmental projects and integrated management approach. Discover how Agropaulo Agroindustrial, Ceará Mirim, Ypetro, Naturágua, Yplastic, Santelisa Embalagens and iPark Complexo Turístico set the standard for family‑led business excellence in Brazil.
Mission
Develop products that enhance people’s quality of life.
Vision
To be recognized for our heritage, strength, socio‑environmental responsibility and the excellence of our products and services.
Values
Passion & Integrity
Love what you do—and do it with enthusiasm—while applying your skills ethically and responsibly.Fairness & Accountability
Make decisions impartially, promise only what you can deliver—and then honor every commitment.Discipline & Creativity
Act with discipline, courage, prudence and common sense; dig deep into challenges to craft innovative solutions.Entrepreneurship & Respect
Embrace a pioneering spirit, innovation and socio‑environmental responsibility, always respecting employees, partners and our communities.Continuous Improvement
Never stop innovating—strive to enhance the quality of every product and service.Local Impact
Contribute to regional growth by strengthening our supply chain and empowering our partners.Transparency & Clarity
Share the Group’s achievements with honesty, objectivity and clear communication.
+170
Years of history
as Brazil’s oldest family‑owned enterprise
+2.155
Collaborators
across the Group’s eight companies
57 ha
of Curió Forest
maintained and preserved, plus an additional reserve in Pindoretama (CE)
15 MW
of clean energy
distributed across three solar parks in Pindoretama, Horizonte and Jaguaruana (CE)
