Naturágua, the leading sales company in the Ceará market, was chosen by the organizers of the G20 summit to be the official mineral water of the event held last week in Fortaleza. Naturágua Premium and other brands that are part of the company’s portfolio were present at the table during the working forums, which were attended by finance ministers and heads of central banks from the 19 largest economies in the world.

“It is an honor for Naturágua to have been chosen as the official water of the G20. The result of tireless work carried out over more than three decades, this achievement symbolizes our ongoing commitment to offering consumers high-quality, innovative and sustainable products”, says Aline Telles Chaves, president of Grupo Telles.

Launched exclusively on the national market in early 2024, Naturágua Premium was developed especially to serve a niche of highly qualified and demanding consumers who value health and well-being and are engaged in the environmental impacts generated by their responsible personal consumption choices. Produced in laminated aluminum, in versions with and without gas, the packaging is sustainable and 100% recyclable, and can therefore be reused.

Reference in sustainability

A player recognized in the market for innovative projects and sustainable practices, Naturágua is a reference company for its complete packaging mix, being a pioneer in the Northeast in the line of exclusive 10l and 20l bottles with 70% alcohol moistened wipes and for the special packaging of disposable lines, such as Eco, with only 9 g, in addition to the company’s most recent launches: the 700 ml Naturágua Athletic and the sophisticated Naturágua Premium.

A sales leader in the Ceará market and the first mineral water manufacturer in the country to obtain and maintain ISO 22,000 – food safety and management system certification –, Naturágua is the only company in the segment to obtain the ESG seal from the renowned international institute Bureau Veritas (BV).

In addition, the company operates entirely with 100% clean energy in its two units, produced by its own solar park with a capacity of 5 MW. One of them is located next to the Curió Forest, a precious area of ​​Atlantic Forest, maintained and preserved by the Telles Group in the heart of the urban area of ​​Fortaleza.